Opportunities & challenges for cable TV operators. Looks at competition, market environment, available networks, signal piracy and, economic aspects.
COMPETITIVE CHALLENGES FACING CABLE TELEVISION OPERATORS IN LATIN AMERICA
The race to control the cable and satellite television market in Latin America is underway. Major competitors include some of the biggest names in the business, such as News Corp. (Rupert Murdoch), Televisa, Globo, and Westinghouse/CBS, NBC (Book & Krill, 1996, pp. 1-3). Televisa is the most powerful television network in Mexico and is owned by Mexican billionaire Emilio Azcarraga, while Globo is the most profitable media company in Brazil.
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The Latin American television viewing market exceeds 475 million persons. The estimate is that only 14 percent (approximately) of the 95 million television households in Latin America have multi-channel service, which includes wireless as..