Steps of communication process
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Communication is a very intensive cycle which doesn’t only end with the sending of a message to the receiver. This cycle ends only when there is a conclusive understanding between the initiator and the respondent or the receiver and this leads to what is known as a communication process.
C.B. Mamoria pointed out the parts of communication process by stating that; “communication process model is making up of seven steps; the communication, encoding, the message, medium/channel, reception by the receiver, decoding, action, and feedback”.
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Stimulus: This is the point at which the person who wants to send the message decides to communicate. He/she gets the stimulus which will provoke him to begin the communication. The stimulus at this point which can provoke an individual to communicate may include;
The opinion, – a discussion or a stimulus may be to get someone’s opinion towards an idea before a decision is made and therefore, the conversation may begin in order to get the opinion of the other individual. Secondly, a stimulus which might trigger the source to begin communication is attitude or perception. One may have good or bad attitude, in an organization, there are always people who will perceive that their colleagues are always wrong others may also have a perception that a colleague is always right and this may trigger communication either in the verge of complement or disagreement. There also are other stimuli to communication which are not limited to, confidence, education, experiences, emotions, likes, and dislikes. All these may influence communication and the way one communicates.
Encoding: It is the process of assembling the message (information, ideas, and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it. It is also the method of translating information into a message which may involve the use of symbols that represent ideas or concepts into a coded message that will be communicated. The symbols here may be language, words or gestures. Feelings, opinion, the experiment may be involved. These symbols are used to encode ideas into messages that others can understand.
During the time or period of encoding the message, the sender will have to decide on what he wants to transmit and basically it is always based on what the sender believes about the receiver’s knowledge and assumption along with the additional information the sender wants the receiver to know or have. It is always advisable that if the sender decides to use the symbols, then they should be meaningful and relevant to the communication and understandable to the recipient or the receiver.