Marketing analysis. New products, consumer demographics, industry, competition, strengths & weaknesses, target market, finances, advertising, coupon, research & feedback.
Analysis of firm’s role in computer & peripherals industry. Organization, marketing, products & pricing, competition. Charts.
Examines moral & social responsibilities of multinational firms in areas of labor, politics, law.
This paper presents a study of Greyhound, a company that initially found success in the bus transportation industry but has since diversified into a wide range of industries.
History of CBS TV network. Programming, ratings, news, cable, competition, late-night wars, strategic options.
An essay presented in report form by the bank’s risk management team in an attempt to identify and minimize the risks faced by the bank.
Computer software firm’s products, strengths & weaknesses, growth opportunities, future threats.
This paper reviews the Haagen Dazs company’s strategies to stay afloat and to remain leaders in their industry. `Thirty four years ago, the founder of the Haagen Dazs company came up with a luxurious recipe for ice cream calling featuring more butterfat and less air. He chose what client felt to be a fancy, European […]
This paper reviews the implications and importance of the social environment on organizations, markets and brands.
This paper is a very detailed discussion on the United Kingdom’s large trade deficit. It explores the causes of the deficit and how it affects the economy and country as a whole. Graphs. Balance of Trade UK’s Balance of Trade Price Competitiveness The UK has not performed well compared to its major competitors. They have […]
This paper draws upon empirical findings and theoretical ideas and analyzes the reasons why managers and other employees resist change.
Analyzes needs of entrepreneur building new business. Skills, marketing, location, legalities, accounting, quality management, finances, organization. Includes an abstract.
Strategic analysis of photographic supply firm. Products & services, marketing, competition, strengths & weaknesses.
A definition of one-to-one marketing and how it has changed consumer marketing.
Financial ups & downs of 1980s-1990s, culminating in acquisition by BankAmerica. Income, strategy, operations, industry mergers and regulation. Includes charts.
Discusses the effects of stress in the workplace, assesses the means by which companies can reduce workplace stress & discusses some stress reduction techniques.
A paper which explores the various theories on organizational management and how they help in times of uncertainty.
Short essays discussing: test marketing, the four Ps, product life cycle, and marketing communication mix.
This paper discusses the importance of new management concepts in the smooth operations of a coffee shop.
Discusses the recycling of materials, new fabrics, cleaning processes, bioreactor technologies, color removal and packaging.
A study of the revolutionary changes in the work place as a result of computer technology.
A study of the soft drink industry in the United States and an indication of how it affects the U.S. economy.
An examination of American Express as a financial corporation, its history and role in the economy today.
This paper is an essay discussing the ethical issues, challenges, and behaviors within the telecommunications industry in the United States and Asia.
This essay looks at sexual discrimination and the concerns of female employees in the workplace.
Reviews work on corp. success in management & organizational reform & relationship between corp. & architectural planning.
A study on the outstanding commercial success of the Boeing Corporation.
This is a review of a 1999 article by G. Shapiro called “Quality and Equality: Building a Virtuous Circle,” that appeared in the “Human Resource Management Journal.”
This paper analyzes and discusses compensation strategies, how they affect workers and why they are necessary in the IT industry.
Pros & cons, regulations, holding companies, examples, banking concentration, profits, impact on community.
An overview of the inexpensive services that Greyhound has to offer and suggestions on ways it can improve its service given new security concerns.
Pros & cons of federal regulation. History, court decisions, benefits of deregulation, economic effects, compensation schemes, market efficiency, fairness, ethics.
Aims, types (friendly vs. hostile), examples, financing, third-party, regulations, globalization, govt. intervention, impact on stocks.
A study of Microsoft’s successful human resource management.
Products, innovations, finances, problems, global market, competition, quality, luxury tax, rebates. Charts.
An analysis of change management and strategies that deal with possible emergence of stress as a result of organizational change.
A review and analysis of the book “The Leadership Challenge” by J. Kouzes, B. Posner and T. Peters.
An analysis of the economic factors that caused a slow-down in the apparel industry.
Examines tasks of goal-setting, planning, organizing, delegating, establishing interpersonal relationships, appraising & motivating.
A look at the employment benefits of federal express services in the United States.
Role of firm in long-distance telephone industry, marketing, competition, technologies, breakups and the future. Includes chart.
Analyzes the specific marketing, advertising, & promotion campaigns for the most important products of BT from 1996 through 1997. Assesses the impact of its bid for MCI & the consequences if that bid fails.
An analysis of Stephen Covey’s Seven Habits of Highly Effective People and Principle Centered Leadership, and Peter M. Senge’s “The Fifth Discipline”.